Miami PI firm grew signed cases 34% in 90 days after deploying Sempull's bilingual intake pod — Spanish call answer rate jumped from 55% to 100%, and after-hours conversion improved 3.1× vs. voicemail.
60% of inbound calls were Spanish-speaking, but the in-house intake team only had one bilingual rep. After-hours calls — when most accident leads come in — went to voicemail. The firm was losing an estimated 18–25 signed PI cases per month to faster-responding competitors.
Sempull deployed a dedicated bilingual intake pod with a PI-specific qualification script co-written with the firm's case managers. Spanish-speaking callers reach a native Spanish agent on the first ring, 24/7. Qualified leads land in Filevine with structured fields, recordings, and SOL flags.
Miami-Dade is over 70% Hispanic and the majority of accident victims in the firm's target zip codes prefer Spanish for legal conversations. The firm's intake bottleneck wasn't marketing — paid spend was already strong — it was the moment of contact. Calls that came in after 6pm or on weekends hit voicemail; Spanish calls during business hours were stuck waiting for the single bilingual rep on duty.
Within onboarding week one, every inbound call rolled to Sempull's bilingual pod after the third ring (and immediately after hours). The PI script captured mechanism of injury, fault clarity, insurance, and medical treatment in either language. Qualified leads pushed into Filevine in real time with structured fields and the call recording attached. Within 90 days, signed cases per month climbed 34% with no change to ad spend.
"We were leaking Spanish-speaking PI cases every single night. Sempull plugged that leak in under two weeks. Our intake numbers haven't looked the same since — and our case managers can finally focus on signed clients instead of chasing missed calls."
Book a 30-minute discovery call. We'll map your current intake flow, find the leaks, and project the lift bilingual-first intake would deliver for your firm.
