Phoenix family-law firm cut attorney time on unqualified consults by 58% and lifted consult-to-retainer rates 41% with Sempull's qualification scripts and Lawmatics integration.
Attorneys were burning 6+ hours per week on consults that should have been disqualified at intake — wrong jurisdiction, already represented, or far outside the firm's price band. Paid lead spend kept rising, but signed-case conversion was flat.
Sempull implemented a family-law qualification script that filters by jurisdiction, asset complexity, prior representation, and budget signal. Borderline leads are flagged for partner review; clean leads land in Lawmatics with a recommended consult length and case-strength tag.
Every disqualified consult is a billable hour the attorney will never recover. Multiply that across four attorneys and the firm was losing nearly a billable day per week to prospects who never had a chance of signing. The fix wasn't more leads — it was better filtering at the front door.
Beyond the dollar metrics, internal attorney sentiment improved sharply: attorneys reported feeling 'pre-armed' for consults because Sempull's structured fields and case-strength tags arrived in Lawmatics before the meeting started. Consult-to-retainer rates climbed 41% with the same ad spend.
"Our attorneys stopped doing intake work. That alone changed the firm. Sempull's qualification is sharper than what we were doing in-house — and they push it into Lawmatics cleanly."
Book a 30-minute discovery call. We'll map your current intake flow, find the leaks, and project the lift bilingual-first intake would deliver for your firm.
