Houston immigration firm grew after-hours conversion from 8% to 47% with Sempull's bilingual 24/7 intake, attributing $340K of new retainer revenue in six months.
Detention and emergency immigration calls don't respect business hours. The firm's existing answering service could take messages but couldn't run an actual intake in Spanish — so detained-client family members would call competitors next. Conversion on after-hours leads was under 8%.
Sempull layered 24/7 bilingual coverage with an immigration-specific script: status check, detention location, prior representation, document availability, and bond eligibility flag. Qualified leads route to the on-call attorney via SMS within 60 seconds for urgent matters.
Immigration intake requires the agent to navigate emotionally charged questions in Spanish: status, criminal record, prior representation, document availability, detention location. A generic message-taker can't do that — and the family members calling at midnight need answers now, not a callback in the morning. They will, and do, call the next firm on Google.
After Sempull went live, the firm's after-hours conversion climbed from 8% to 47%. Six months in, the firm attributed $340K of new retainer revenue specifically to calls Sempull handled outside the prior service's coverage envelope. Daytime intake quality improved as the in-house team stopped being interrupted by Spanish-speaking new prospects.
"Sempull is the first answering service that actually understands immigration. They handle a detention call the way one of our paralegals would — in Spanish, calm, getting the right facts. We sign cases at 2am now."
Book a 30-minute discovery call. We'll map your current intake flow, find the leaks, and project the lift bilingual-first intake would deliver for your firm.
