LA workers' comp firm grew Spanish lead capture 62% in 60 days by routing all Spanish-line and after-hours calls to Sempull's bilingual intake pod.
Spanish-speaking workers calling about workplace injuries were hanging up after 30+ second hold times. The firm's English-first intake team would put Spanish callers on hold to find a translator, losing roughly 4 of every 10 Spanish leads.
Sempull took 100% of Spanish-line traffic and after-hours overflow, with a workers' comp script that captures employer information, injury date, body parts, and prior claim history. CRM push into MyCase with structured fields and recordings.
Los Angeles has one of the largest Spanish-speaking workforces in the country, and workplace injuries skew heavily toward Spanish-first workers in construction, agriculture, hospitality, and warehousing. A 30-second hold is a hang-up. The firm wasn't losing leads to competitors with better marketing — they were losing them to whichever competitor answered first, in Spanish.
After Sempull went live on the Spanish line and after-hours overflow, Spanish lead capture climbed 62% in 60 days. Within the next two quarters, the firm doubled their incremental signed WC cases per month — without changing a single dollar of paid ad spend.
"We didn't need more ad spend. We needed someone to actually answer in Spanish. Sempull made that one change and our pipeline doubled."
Book a 30-minute discovery call. We'll map your current intake flow, find the leaks, and project the lift bilingual-first intake would deliver for your firm.
