The personal injury answering service PI firms actually retain.

A generic legal answering service takes messages. A personal injury answering service qualifies the case live — before the caller hangs up. That distinction is worth six figures a year at any mid-size PI firm.

When Sempull answers a PI call, the agent identifies the case type, captures the fault narrative in the caller's own words, pins down treatment status and insurance layers, checks statute of limitations, runs a conflict check against your case management system, and books the consult on the assigned attorney's calendar — all in a single continuous conversation, in whichever language the caller prefers.

Most legal answering services were built for HVAC contractors, dentists, and small medical practices, then rebranded for law firms. Their scripts do not know the difference between an MVA and a slip-and-fall. They cannot run a conflict check. They do not know what BI/PIP/UM means. And they usually route Spanish-speaking callers to Language Line or a callback queue — which the caller experiences as "we don't really serve you."

The economics are unforgiving. A single missed MVA is a $15K–$40K contingent retainer. Two saved per month covers a full-service PI answering plan several times over — and this is before counting the compounding effect on your PPC and LSA spend.

PI intake is not a generic script with the word "injury" swapped in. Agents are trained on: fault-narrative capture without leading the witness; treatment sequencing (ER → urgent care → PCP → specialist) and why the sequence matters; insurance layer identification (BI, PIP, UM/UIM, MedPay, umbrella); prior representation flags and fee-dispute risk; statute-of-limitations triggers by state and case type; and the UPL line — qualifying is fine, giving legal advice is not.

Trucking cases get a separate script that captures DOT number, CDL involvement, logbook status, and preservation-of-evidence urgency. Premises and slip-and-fall get incident-report and notice-to-property-owner capture. Dog bite gets breed, vaccination, and prior-incident history. Every case type has its own qualification track so the right questions get asked the first time.

We start with a two-week baseline: your current after-hours voicemail rate, your current Spanish-caller hang-up rate, and your current lead-to-signed conversion by shift. Then Sempull goes live. Within 60 days we typically see: voicemail effectively eliminated, Spanish-caller hang-up dropped from 40–60% to under 5%, after-hours signed-retainer rate up 30–60%, and CPA on paid channels down 15–30%.

Firms usually recover 4–8× the monthly service cost inside the first two months — without touching their marketing budget, their attorneys, or their case management system.

Sempull is flat monthly, month-to-month, no setup fee, no CRM integration fee, no after-hours premium, no bilingual surcharge. Firms typically land between $1,800 and $3,600 per month depending on call volume and case mix. Compare that to per-minute pricing (unpredictable overages) or per-lead pricing (which incentivizes the vendor to be lax on qualification) and the math is straightforward.