First to answer wins the retainer
An MVA caller who reaches voicemail at 8pm has dialed two more billboard numbers before your team hears the message. Sub-20-second pickup, 24/7 — that gap closes.
Car accident calls are the single highest-value inbound a PI firm receives — and the most time-sensitive. Sempull's MVA-trained agents capture fault, treatment, insurance layers, and SOL exposure on the first ring, in English or Spanish, and book the consult before the caller hangs up.
An MVA caller who reaches voicemail at 8pm has dialed two more billboard numbers before your team hears the message. Sub-20-second pickup, 24/7 — that gap closes.
Auto, rideshare, motorcycle, and pedestrian cases each have their own script branches. The right questions get asked the first time — no callback triage.
BI, PIP, UM/UIM, MedPay, and umbrella policies identified on the first call, not on a follow-up. Attorneys see a signed-ready file, not a stub.
Hispanic communities are over-indexed for MVA exposure. Native Spanish-speaking agents on a single queue capture the case without a Language Line handoff.
Tell us about your firm. A bilingual intake specialist replies within one business hour, no obligation.
A fresh MVA caller is in one of three states: still at the scene, in the ER, or a few hours home with adrenaline wearing off and pain settling in. In all three, the caller is comparison-shopping in real time — dialing multiple billboards, LSAs, and Google Ads in a single sitting. The firm that answers first, in the caller's language, and treats them like a person rather than a case number, signs the file.
Miss that window and the marketing dollar that drove the call is gone. Sempull's MVA-specific answering closes it: live agents, sub-20-second pickup, and a qualification script built for auto cases specifically — not a generic legal intake.
A converting MVA script covers, in under four minutes: date/time/location of the accident; fault narrative in the caller's own words; number and role of vehicles involved; police-report status and reporting agency; injury type and current treatment layer (ER, urgent care, PCP, none yet); prior injuries and pre-existing conditions; the full insurance stack (at-fault BI, PIP if applicable, UM/UIM, MedPay, umbrella); prior representation and any fee-dispute exposure; and the caller's language preference for follow-up.
It also does not do certain things: no estimating of case value, no legal advice, no pressure into a same-day in-person consult when a phone consult will do. Trust is the entire game in MVA intake, and trust collapses the moment the caller feels sold to.
MVA is not one script. Rideshare adds the app-status question (driver app on/off, trip in progress) and the $1M coverage trigger. Motorcycle adds helmet-law jurisdiction and comparative-fault framing. Pedestrian and bicycle add crosswalk and right-of-way capture. Commercial vehicle crosses into the trucking-accident intake track when the weight class or DOT status triggers — including preservation letters and ELD/logbook urgency.
Any PI firm running paid MVA campaigns in Miami, Tampa, Orlando, Houston, Dallas, Los Angeles, Phoenix, or Las Vegas is bidding on a caller base that is 35–55% Spanish-dominant. Answer those calls in English only and you are effectively paying double per signed case. Answer them native in either language on the first ring and CPA typically drops 25–40% in a quarter.
Every qualified MVA lead lands in CASEpeer, Litify, Filevine, Clio Grow, Lawmatics, MyCase, PracticePanther, or Smokeball within 60 seconds of hang-up, with the full structured payload: fault, treatment, insurance layers, SOL, prior rep flag, conflict check result, language preference, recording, transcript, and the booked consult on the assigned attorney's calendar.
MVA intake is the qualification workflow a PI firm runs when a new motor-vehicle-accident caller reaches the firm. It captures fault narrative, police report status, injury type and treatment, insurance layers (BI/PIP/UM/UIM), prior representation, and statute-of-limitations exposure — before the caller is booked or declined.
Inside five minutes, ideally live on the first ring. Speed-to-lead studies consistently show conversion drops 50%+ once response time crosses five minutes. Sempull's standard is sub-20-second live pickup, 24/7.
Yes. Every MVA script captures the full insurance layer (bodily injury, PIP where applicable, UM/UIM, MedPay, umbrella) and prior representation status live — not in a callback.
Both are handled as sub-tracks of the MVA script. Rideshare cases capture the trip screenshot, driver status (app on/off), and $1M coverage triggers. Commercial vehicle cases branch into the trucking-accident intake track when weight class or DOT registration crosses the threshold.
Book a 30-minute discovery call. We'll map your current intake flow, find the leaks, and show you exactly how a bilingual team would plug them — no commitment.