PI intake answered in under 20 seconds.

A typical mid-size PI firm spends six figures a month on PPC, LSAs, billboards, and TV. The marketing works — calls come in. The trial team is strong — cases that get signed get won. What kills firm growth is the gap between the two: voicemail at 7pm, an English-only receptionist on a Spanish call, a paralegal pulled off a billable file to triage a cold caller. Every one of those moments is a retainer walking to the next firm on Google.

Sempull's personal injury intake service closes that gap. Calls answered in under 20 seconds, in English or Spanish, with PI-specific qualification, conflict checks, and consult booking on the attorney's calendar — all before the prospect hangs up.

Auto accidents (MVA), trucking and commercial vehicle, motorcycle, rideshare, pedestrian and bicycle, slip-and-fall and premises liability, dog bite, construction site injury, product liability, and wrongful death. Each case type has its own qualification script — fault narrative, treatment status, insurance layer, SOL window — so attorneys see only what matches your firm's intake criteria.

Lead-response studies from MIT, InsideSales, and Harvard Business Review converge on the same finding: contact a fresh inbound lead within 5 minutes and you are 21× more likely to qualify it than at 30 minutes. For personal injury, the slope is even steeper — a PI prospect who reaches voicemail at 7pm has already dialed two more billboard numbers before your team listens to the message Monday morning.

Sempull's standard is sub-20-second pickup, in English or Spanish, around the clock. That single operational change typically lifts signed-retainer rate on evening, weekend, and holiday traffic by 30–60% — without changing a dollar of marketing spend. The math is brutal: a single missed MVA case is a $15K–$40K contingent retainer. Two saved per month covers the service many times over.

A converting PI script does six things in under four minutes: establishes language preference within the first five seconds; captures the fault narrative in the caller's own words; identifies treatment status (ER, urgent care, primary care, none yet) and prior injuries; pins down the insurance layers (BI, PIP, UM/UIM, MedPay); flags representation status (any prior firm, fee dispute risk); and triggers conflict checks against the firm's case management system before any consult is offered.

Equally important is what the script does not do: it does not press for medical detail beyond what's needed to qualify, it does not give legal advice or estimate case value, and it does not push the caller into a same-day in-person visit when a phone consult will do. Trust is the entire game in PI intake — and trust collapses the moment a caller feels processed.

Every qualified PI call ends with a structured record pushed into your case management system within 60 seconds of hang-up — not a paragraph emailed to an intake address. Native integrations cover CASEpeer, Litify, Filevine, MyCase, PracticePanther, Smokeball, Clio Grow, Lawmatics, and HubSpot. Custom webhooks cover everything else.

The payload includes: full qualification fields, fault narrative, treatment summary, insurance layer detail, SOL date, conflict-check result, language preference, recording link, and the booked consult time on the assigned attorney's calendar. Your attorneys open a ready-to-act file, not a triage exercise.

Hispanic communities are statistically over-indexed for motor vehicle accidents, workplace injuries, and rideshare incidents — particularly in TX, FL, CA, AZ, NV, and NM. Yet most PI firms in these markets still route Spanish-speaking callers through an English-only receptionist, a Language Line interpreter, or a callback queue. Every one of those handoffs costs trust, and with it, the retainer.

Sempull's wedge is simple: every agent is native English + Spanish. The first person who answers a PI call can qualify the matter, run the conflict check, and book the consult in either language without a transfer. PI firms in Hispanic-heavy markets typically see Spanish-language signed-retainer rates rise to within a point or two of English — which most have never measured, let alone achieved.