Mass tort marketing that actually turns spend into signed cases.

A firm runs a Camp Lejeune Meta campaign at a $180 CPL. Media dashboard reports 600 leads for the month. Case-selection attorney reviews the batch and signs 47. Real CPA per signed case: ~$2,300. Attorney concludes the campaign "doesn't work" and reallocates spend. What actually happened, in almost every audit we run, is that more than half the 600 "leads" were either dropped calls (Spanish-dominant callers who hit English intake and hung up), voicemails during the after-hours spike, or calls that were logged as qualified without the criteria matrix being enforced.

The media agency didn't fail. The intake floor did. Mass tort marketing works only when the intake layer picks up the phone in the caller's language, enforces the criteria matrix live, and pushes qualified leads into the CRM before the caller Googles the next firm.

Sempull is intake-first — we don't buy media. We partner with the mass tort media agencies you already trust (TV, Meta, YouTube, connected TV, native, Google Ads) and own the layer they can't touch: the humans who answer the phone when the click converts. Most firms save more by fixing the intake floor than by switching media agencies, because the intake leak is invisible on the media dashboard.

If you don't have a media agency yet, we'll introduce you to the ones we work with most, matched to your docket mix and geography. No referral fees, no revenue share — the introduction is worth more to us than a kickback because your campaigns convert better and you stay a long-term intake client.

A generic PI intake script destroys mass tort CPA. Each active docket has a different criteria matrix, different disclosure requirements, and different caller psychology. A Camp Lejeune caller is often an elderly veteran with a spouse on the line and a decade of VA paperwork behind them. A hair relaxer caller is more often a working woman in her 30s or 40s who is calling on a break and needs the qualification to be efficient without feeling transactional.

Sempull agents are trained per docket and know the factual triggers that qualify or disqualify — not from a cheat sheet, from repeated exposure. Scripts are versioned per docket and updated whenever criteria change (statute rulings, MDL updates, new disclosure requirements).

Every inbound call is tagged at pickup with source, campaign, and creative — pulled from tracking numbers, UTM parameters on the landing-page form, or the ring pool the caller came in on. The tag rides with the lead through qualification, into the CRM, and stays attached at signed retainer, so you can measure real CPA per source instead of gross CPL from the media dashboard.

For firms that share leads across co-counsel, attribution is preserved through the CRM handoff so fee-split accounting is clean. For firms running their own dockets, the attribution lets you kill under-performing creatives before they burn through the media budget.

Most mass tort marketing engagements start with a 30-minute audit of your current intake flow on a live docket — pickup rate, Spanish-drop rate, after-hours miss rate, criteria-matrix enforcement, CRM push latency. We do it against your last 30 days of call recordings and CRM data. If the leak is smaller than the cost of switching intake, we'll tell you.

If the leak is bigger, we set up a pilot on one docket (typically Camp Lejeune, Roundup, or hair relaxer) with a 30-day parallel run: your existing intake keeps running, Sempull picks up an equal split, and we compare CPA per signed case at day 30. Every firm that has run that pilot has moved the full docket over inside 60 days.